Experience matters. Our expertise in both qualitative and quantitative research methodologies means that you can comfortably lean on us. We always listen first, and then work together to arrive at the best approach and solution.
Awareness, Perception, and Satisfaction Studies
We are expert listeners, interpreters, and storytellers. We can help craft customer-centric studies that ultimately provide a clear path to action.
Product, Package, and Concept Testing
Only the best ideas float. Whether you're evolving your packaging, labels or claims - or embarking on something totally fresh - we streamline the process to create product buoyancy.
They're your marketing dollars - let's make the most of them. Prove out the best in-store display, tweak your call-to-action, and ultimately best align your dollars to your available channels.
Operational and Organizational Effectiveness
Trying to fight employee turnover and retain top talent? Trying to centralize feedback and engage with a wide set of peers and colleagues? We can help guide you through the latest techniques.
Have specific goals that need to be met? We've been structuring research for that purpose for decades. Let's chat.
To help municipal utilities, joint action agencies and other public power organizations meet the very specific needs of utility customers, Hometown Connections and GreatBlue Research, Inc. have partnered to provide market research services to members of the American Public Power Association. Read more...
Invitational Stays Course
For the third consecutive year, GreatBlue Research welcomed golfers to TPC River Highlands in Cromwell, CT for its annual invitational golf tournament to support Make-A-Wish, CT. Read more...
Electric consortium selects GB
The Alabama Municipal Electric Authority (AMEA), comprised of 11 Member cities, selected GreatBlue to conduct market research among its residential and commercial customers. This multi-year engagement further establishes GreatBlue’s leadership in serving the public power community nationwide.