Carl Van Ostrand

With over a decade of experience in market research, Carl Van Ostrand specializes in online/digital research across a variety of technologies and methodologies, both qualitative and quantitative -  focus groups, interviewing, online surveys, mobile studies, ethnographies / iHuts, in-store testing, passive data collection, user experience, diary studies, and “quick-hit” concept / product / advertising testing. His industry experience is broad, with a more recent focus in Consumer Packaged Goods, Technology, B2B, and Entertainment. Carl has a heavy background in data collection and online research, thus helping guide GreatBlue's online methodology - best practices, approaches, and execution. From survey/interview design, through recruitment, and uncovering insights from all forms of data, Carl ensures project success and efficiency.