Focus Groups will tell you what you need to know, and more.
Every industry has questions they need answered in order to know how to best take the next steps toward success. Your customers have those answers for you already. Our high-tech focus group facility in Cromwell, CT provides our clients with robust qualitative research opportunities. Equipped with event recording, concealed viewing rooms and web streaming for those unable to attend, our focus group facility sets the scene for gathering the information you need.
Recruiting, Moderation, Reporting
Experts in design and execution, GreatBlue works with our clients to build a customized recruiting tool and a focus group moderation plan that drive the questions needed to get the answers our clients seek. GreatBlue takes each focus group project from start to finish through professional recruiting, moderation, analysis and the reporting that provides the information necessary to help clients identify, address and improve their offerings.
For those who need more detailed, individual-specific information, our moderators guide the conversation with recruited participants from our diverse database. Our private in-depth interview rooms are complete with video and audio recording and all projects are completed with fully documented reporting. This setting allows a deeper conversation with your customers to get to the heart of what you need to know.