Maintaining high system reliability and protecting the environment while having knowledgeable and courteous employees helped Kissimmee Utility Authority increase overall customer satisfaction in 2017, according to the results of a customer survey released today.

The outcome of this research enabled the Town of Danvers to clearly understand the key elements that affect quality of life in the Town, uncover opportunities to drive economic development and identify near-term strategies to increase business growth and likelihood to visit businesses in Danvers.

When assessing customer satisfaction, it is important to remember that all customers are not alike — far from it, in fact. GreatBlue Research CEO Michael Vigeant explains how residential, commercial and industrial customers have different needs and expectations from their utility, with larger customers typically requiring more regular interactions with utility staffers.

These results reveal an opportunity for utilities to offer solar power to their customers, even if the utility cannot compete with the economic benefits of customer-sited solar.

To help municipal utilities, joint action agencies and other public power organizations meet the very specific needs of utility customers, Hometown Connections and GreatBlue Research, Inc. have partnered to provide market research services to members of the American Public Power Association.

GreatBlue Research welcomed golfers to TPC River Highlands in Cromwell, CT for its annual invitational golf tournament to support Make-A-Wish, CT. 

Working with Connecticut-based market research firm Great Blue Research, Spencer Brenneman surveyed 150 B2B marketing executives who consider themselves ultimately responsible for or an expert on their organization's brand strategy.

In an interview with Renee Molyneux of Michigan's Grand Haven Board of Light & Power, the manager shares what GHBLP learned through the work of the GreatBlue Research / Hometown Connections partnership.

Customer data gathered through the alliance of Hometown Connections & GreatBlue Research is helping public power utilities deliver services their customers want and value.

Bridge.jobs, released findings of an independent study that demonstrates the importance internships have on hiring decisions but a relative lack of participation among local employers.

The City of Hartford retained the services of GreatBlue Research to create the surveys and oversee and administer the business and residen- tial research process. The primary goal of this research study was to identify barriers to visitation, identify appealing aspects of a potential streetscape that would draw visitors, and ultimately identify what is necessary to increase the amount of busi- ness conducted in the Northeast Neighborhood.