GreatBlue is a Connecticut market research firm, collecting, reporting and delivering actionable insights to businesses for 38 years.
Research You Can Trust
Experience matters. Our expertise in both qualitative and quantitative research methodologies means that you can comfortably lean on us. We always listen first, and then work together to arrive at the best approach and solution.
Awareness, Perception, and Satisfaction Studies
We are expert listeners, interpreters, and storytellers. We can help craft customer-centric studies that ultimately provide a clear path to action.
Product, Package, and Concept Testing
Only the best ideas float. Whether you're evolving your packaging, labels or claims - or embarking on something totally fresh - we streamline the process to create product buoyancy.
They're your marketing dollars - let's make the most of them. Prove out the best in-store display, tweak your call-to-action, and ultimately best align your dollars to your available channels.
Operational and Organizational Effectiveness
Trying to fight employee turnover and retain top talent? Trying to centralize feedback and engage with a wide set of peers and colleagues? We can help guide you through the latest techniques.
Have specific goals that need to be met? We've been structuring research for that purpose for decades. Let's chat.